From a marketing point of view  businesses are increasing looking at the Internet to increase brand awareness, communicate and get closer to their customers and increase service performance whilst lowering overheads.

The Internet marketing mix covers everything from website design, search engine optiminisation (SEO), to blogging, banner advertising, Internet video to online social technologies such as Facebook.

For many businesses at the moment many online social communities feel a bit like small islands or countries seemingly not connected or if they are, the migration (visa rules), are not seamless/ user friendly/ aware.

The week that was!

An "interesting" week in the wide world of the web -

• Sensis (Yellow Pages/ Telstra) concedes defeat dumping it's search engine for Google search results; 
• we sat in on the Australian Broadband Conference and learnt more about the Australian National Broadband Network NBN shamozzle;
• there was a US Presidential Election (smiles) - the first tech savvy President!
• we had our first CLIVE Sales Partner conference and
• we tapped into the Web 2.0 Conference in San Fransisco.

How are the events related?

During the week Internet marketing guru Seth Godin, wrote a piece on "marketing lessons form the 2008 Presidential election."

One of his points "Influencing the Influencers"  

Seth writes,

The Net Generation - the Future is Video - Telstra Business Conference - Sydney, 30th October 2008

I've been asked to showcase CLIVE this afternoon at a Telstra Business Conference of the "Net Generation" - the future is video

A few of the people in the audience may have seen similar video overlay technology on some website in the US but will not of heard of the CLIVEvideo Project; what we are doing here in Oz nor the video functionality and production quality.

Format

Our part is pretty informal - the meet and greet during registration, the coffee breaks and after.

The same disruptive technology factors that have changed the face of the music industry over the last five years now threaten to flatten the once dominant and powerful pillars of the television advertising and film industries.

 

Old Hollywood and television advertising models based on controlled distribution channels, the misconception that customer attention is cheap and where retail and marketing captured the most value, are now dated. 

 

In the Internet Media 2.0 world, customer attention is scarce, where technology vaporises distribution and retail costs, exploding media and content supply.