It's amazing with all the type about press a button type advertising and marketing how many businesses haven't looked in the mirror and asked themselves what is their point of difference ? What is in it for the customer? How does your product or service benefit them? What is your relationship with your customer (and that takes effort) and the market.

If customer attention is scare - then basic supply and demand economics prevails. As more and more people embrace these techniques then like most television advertising the technique becomes less effective - customers filter and don't pay attention.

To get attention - you need to entertain - the need for your marketing message to cut through - the message has to be relevant to the customers needs and wants.

People buy from people - it is the relationship they have with you and your brand, the face to face, belly to belly that is arguably the most important.

Regards
Scott