Adobe Flash Player not installed or older than 8.0.22!
At a digital media conference gig the other night I met Silkcharm one of Australia's leading bloggers (see below) and her comments were enough for me to revisit the Twitter space again.
"Yeha that sounds like a party" I hear you cry!
From a business point of view, remember the techie geeks are driving online innovation, they invented PC's, email, the web, mobile phones, Ipods and Facebook that we all now take for granted and rave about - it's the Devil wears Prada of web stuff and if you want to know what's happening you need to be in their space.
A refreshing article on building your business online an article that I will refer to in my next blog/ email newsletter to friends and clients.
It's amazing with all the type about press a button type advertising and marketing how many businesses haven't looked in the mirror and asked themselves what is their point of difference ? What is in it for the customer? How does your product or service benefit them? What is your relationship with your customer (and that takes effort) and the market.
If customer attention is scare - then basic supply and demand economics prevails. As more and more people embrace these techniques then like most television advertising the technique becomes less effective - customers filter and don't pay attention.
To get attention - you need to entertain - the need for your marketing message to cut through - the message has to be relevant to the customers needs and wants.
People buy from people - it is the relationship they have with you and your brand, the face to face, belly to belly that is arguably the most important.
The same disruptive technology factors that have changed the face of the music industry over the last five years now threaten to flatten the once dominant and powerful pillars of the television advertising and film industries.
Old Hollywood and television advertising models based on controlled distribution channels, the misconception that customer attention is cheap and where retail and marketing captured the most value, are now dated.
In the Internet Media 2.0 world, customer attention is scarce, where technology vaporises distribution and retail costs, exploding media and content supply.
3.30AM in the morning, a drink of water needed. You kick your big toe on the obstacles your loving partner strategically placed in the hallway - hate that!
Your head a bit foggy, a big day yesterday, a couple of beers or more with some clients/ friends at the local pub. Business is so much more pleasurable when you enjoy the company of your clients. It's less of the typical master - servant relationship and more a partnership - hey, BUT you still need to perform.
It's a great old pub, run down but full of character (and characters). Once it was an early opener catering primarily to the local fishing fleet, now its customer base move towards tourists and the broader local community. You don't find pubs like this in Sydney anymore.
To survive it will have keep up with the times, the economic conditions have changed and customer buying behaviour along with it.
The same disruptive technology factors that have changed the face of the music industry over the last five years now threaten to flatten the once dominant and powerful pillars of the television advertising and film industries. 