Blog entries tagged Strategic

Marketing and Making Waves - beware the dumpers

Scott Maxworthy — Thu, 06 Aug 2009 09:43:12 +0100

Marketing and making waves - beware the dumpers

Surfers watch weather maps for low pressure systems that will generate big waves in the days ahead.

Experience tells you which breaks will get the best waves - ...

Event Marketing - The CLIVE ALIVE Event - Part I

Scott Maxworthy — Sun, 07 Jun 2009 10:49:32 +0100

CLIVE ALIVE MEETUP

Funny how sometimes ideas come together so quickly it's like it was just meant to happen, one element the piece that makes the puzzle come together.

We had Gerry Gannon, one of Australia's leading MC's in the studio the other day and the conversation over lunch moved to CLIV...

Developing Australia's Digital Media Strategy

Administrator — Wed, 03 Jun 2009 09:35:49 +0100

One thing about the digital media space is that it is never boring - there is constant innovation and learning but at the end of the day it's all about communications - which is people talking with people.

Digital communications is now embedded into all our lives - from your mobile phone, conventional email through to blogs, Facebook and Twitter.

As the NBN (National Broadband Network) pipe expands so will the range of digital products and services on offer. In fact, Austral...

Brand Building for The Creative Economy

Scott Maxworthy — Fri, 07 Nov 2008 06:00:00 +0100

The week that was!

An "interesting" week in the wide world of the web -

Sensis (Yellow Pages/ Telstra) concedes defeat dumping it's search engine for Google search results; we sat in on the Australian Broadband Conference and learnt more about the Australian National Broadban...

The Customer Experience Journey

Administrator — Thu, 16 Oct 2008 05:00:00 +0100

I like phrases that easily capture a process and make the point easier to communicate; remember and apply. For example.

AIDA - Attention Interest Decision Action - for writing any type of marketing or advertising message

WIIFM - What's In It For Me - what that message means to the customer. At the end of the day it is about your customer (or reader).

They're good, tactical processes to get a message to the point but what about the bigger picture - a framework fo...

New Tourism Australia Ad

Scott Maxworthy — Wed, 08 Oct 2008 05:00:00 +0100

I love the new Walkabout Tourism Australia Ads - it comes a long way from the old Hoges 1984 "Shrimp on the Bar-bie" and the "where the bloody hell are ya" campaigns (see playlist) - not that there is anything wrong with the classic standard shots of our beautiful beaches, outback sunsets, Sydney Harbour and kangaroos.

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This campaign is strong on the emotional tie-ins; the busy lives we live and the need to take a break and find our true selves again, ...

Models challenge Hollywood

Scott Maxworthy — Mon, 06 Oct 2008 05:00:00 +0100

The same disruptive technology factors that have changed the face of the music industry over the last five years now threaten to flatten the once dominant and powerful pillars of the television advertising and film industries.

Old Hollywood and television advert...

Ready to Shoot Aussies

Administrator — Sun, 13 Jul 2008 15:00:00 +0100

A quick update since my last post – things have moved forward a bit faster than planned (smiles)

The Maxys website has now been updated with Australian vide...