Blog entries tagged Unique Selling Point http://www.maxys.com.au Sun, 19 May 2013 16:05:41 +0100 FeedCreator 1.7.3 http://www.maxys.com.au/305-mass-marketing-is-for-mass-producers-and-audiences.html <p>Be unique - mass marketing is for mass producers and audiences.</p><br/><p><img style="float: right; margin: 10px;" src="http://farm6.static.flickr.com/5168/5271581389_2a9514c6c4.jpg" alt="Mass marketing is for mass producers " width="400" /></p><br/><p>Following are a few quick thoughts on brand engagement.</p><br/><br/>Understand the audience - the who/ what, when, where, how much and why?<br/>Insure clients understand that in this digital media and communications age, online social media customers are now fir... Scott Maxworthy Sat, 26 Mar 2011 11:44:11 +0100 Unique Selling Point Marketing customer engagement customacy Business Development Branding Attention http://www.maxys.com.au/maxys-report-august-5th-2009html.html <p>Trouble reading this - view online http://www.maxys.com.au/20090804189/News/Latest/maxys-report-august-5th-2009.html</p><br/>Maxys Report - August 2009<br/><br/><br/><br/><br/><p>Hi and welcome to the August '09 Edition of Maxys Report (and CLIVE).</p><br/><p>As customers we all love personal service and appreciate when businesses make that special extra effort - the small gift, the waitress/ waiter that remembers your name and daily order.</p><br/><p><img align="right" width="400" vspace="5" hspace="5" alt="Coffe... Administrator Tue, 04 Aug 2009 16:40:01 +0100 word of mouth Unique Selling Point small business Public Relations Marketing Management Experience Engagement Differentiation customer engagement Customer business Branding australia http://www.maxys.com.au/185-differentiate-or-die.html <p><img src="http://farm4.static.flickr.com/3372/3665428371_e7a2ebec45.jpg" class="caption" mce_src="http://farm4.static.flickr.com/3372/3665428371_e7a2ebec45.jpg" alt="The Customer at the centre of the Universe" title="The Customer at the centre of the Universe" align="right" width="400"></p><p>In business today if you don't add value or have a unique offering or experience then you risk becoming either commoditised, disintermediated or both.&nbsp; That equals either reduced margins or lost sal... Scott Maxworthy Mon, 29 Jun 2009 15:00:00 +0100 word of mouth Unique Selling Point technacy Interaction Experiencial Engagement Customer http://www.maxys.com.au/155-Maxys-tips-on-writing-an-effective-internet-video-script-for-CLIVE.html <p><img style="text-align: right; float: right;" src="http://farm4.static.flickr.com/3008/3083969384_d9a1c2983c.jpg" alt="Scriptwriter - Day 4 - The December Project" width="400" height="299" />CLIVE significantly enhances your website visitors experience - adding life and personality to any website.</p><br/><p>BUT, Clive is not about technology it is about communication and building a relationship with your visitor and customers, so here a five tips and steps on writing effective video scripts for... Administrator Sun, 01 Feb 2009 16:00:00 +0100 word of mouth web video Video Unique Selling Point Marketing internet video customer engagement CLIVE advertising http://www.maxys.com.au/150-Australias-most-influential-internet-users.html Tsunamis of Change and the Creative Economy  <br /><p>This is Part 1 in a new creative project I'm working on looking at Australian Digital Media Strategy. </p><p>As every business owner knows the economic landscape has been rapidly altered after the stock market crash of last year - it's a bit like looking out the window after the Pearl Harbor attack - most of the destruction done, the full reverberating impact still too early to tell.  </p><p>The old supply demand ratio and attitudes (includin... Scott Maxworthy Fri, 09 Jan 2009 16:00:00 +0100 word of mouth Unique Selling Point Twitter Trust social networking social computing photography marketing mix Marketing internet video internet marketing innovation Influence Ideas Google Flickr film-making Facebook entertainment Engagement digital marketing Differentiation customer engagement Creative business australia advertising http://www.maxys.com.au/132-Top-Australian-Bloggers-and-Influencers.html The Search for Australia's Top Bloggers and Influencers <p>It's hard enough for the tech savvy to keep up and stay in touch with the latest online trends and developments so you can imagine the challenges for most businesses and the general population.</p> <p>I remember a conference I spoke at in June to about 100 new businesses and asked how many had email (95%) websites (50%) through to Facebook (20%) and Twitter (1%)</p> <p>From an online marketing perspective a majority ... Administrator Thu, 23 Oct 2008 05:00:00 +0100 word of mouth Unique Selling Point Thought Leadership social networking social computing small business Marketing Internet Influence http://www.maxys.com.au/129-Build-it-and-they-will-come.html A refreshing article on building your business online an article that I will refer to in my next blog/ email newsletter to friends and clients. <p>It's amazing with all the type about press a button type advertising and marketing how many businesses haven't looked in the mirror and asked themselves what is their point of difference ? What is in it for the customer? How does your product or service benefit them? What is your relationship with your customer (and that takes effort) and the market... Administrator Thu, 23 Oct 2008 05:00:00 +0100 Unique Selling Point small business Relationship Promotion Marketing Differentiation Competitve Advantage Branding Branding Attention advertising http://www.maxys.com.au/105-Hi-Jerry-Bill-here-bad-news.html <p>"G'day Jerry, Bill here, maaaatttee, listen, some bad news, the campaign sucks, people hate it, I'm pulling the plug...it's OK Jerry...don't get upset, look maybe we look at an online video tv show or something like that, I'll get my marketing guys onto it Jerry, Jerry!" </p><p>According to Digg - Valley Mag, Microsoft dumped it's anti-Apple campaign ads featuring Jerry Seinfeld and Big Bill just into the second part of the $300m campaign. The Microsoft spin doctors are out there telling... Administrator Fri, 19 Sep 2008 15:00:00 +0100 YouTube web video Video Unique Selling Point Technology Marketing Loyalty intimacy internet video internet marketing Google Example Differentiation customer engagement Creative Competitve Advantage Branding advertising http://www.maxys.com.au/88-Ready-to-Shoot-Aussies.html <img src="http://www.maxys.com.au/images/stories/maxys/maxys_green_screen_01.jpg" class="caption" mce_src="http://www.maxys.com.au/images/stories/maxys/maxys_green_screen_01.jpg" alt="Scott Maxworthy, CEO, maxys.com.au on the green screen at RidgeFilms" title="Shoot me vidoe" width="240" align="right" border="0" height="367"/> <p>A quick update since my last post – things have moved forward a bit faster than planned (smiles)</p> <p>The Maxys website has now been updated with Australian vide... Administrator Sun, 13 Jul 2008 15:00:00 +0100 web video web design Web Video Unique Selling Point Thought Leadership Think Technology Strategic Services Relationship Online Involvement internet video internet marketing Interaction Information Influence Imagination Ideas Humanising Humanise Experiencial Experience Example Engagement Digital customer engagement customacy Creative Competitve Advantage Branding Attention advertising