maximise the web - maxys.com.au - max media and entertainment

Digital Media Strategy, Internet Marketing and Web Video Production, Sydney Australia

 

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CLIVE on mydr.com.au - AstraZeneca Artery Age

Pharmaceutical giant Astra Zeneca Age of Arteries Campaign on www.mydr.com.au using CLIVE. Over 1m visitors per month. CTR > 4%
Oatley RSL Susie Osment Maxys CLIVE
Local Oatley RSL Club using CLIVE and Max Media marketing services to create Facebook Community.
Over 150 local membersin three weeks
RidgeFilms Maxys CLIVE

Corporate and Digital Media Strategy, web design, SEO and mentoring for RidgeFilms.

#1 Google for Corporate Video Production Australia.

Myblog Tags

Maxys Blog

Maxys A look at internet video and online customer engagement marketing.

Tag >> australia
Nov 27
2008

The Future is Digital

Posted by Administrator in VideoTelstraretailNBNinternet videoinnovationentertainmentDigitalbusinessaustraliaadvertising metricsadvertising

Administrator

What and interesting couple of days - Twitter knocked back a takeover from Facebook, our first big corporate (AstraZenica) embraced CLIVE on mydr.com.au, the Australian National Broadband Network (NBN) tender closed yesterday with Telstra outlining what it will and won't do;  whatever happens next is too hard to say. 

Can the network that will lay down a communications and future economic infrastructure for the country been built without Telstra? 

Whatever, we'll soon know BUT the future is digital irrespective if Gerry Harvey thinks online is a waste of time.

Entertainment Future

First, I have the utmost respect for Gerry Harvey, he's done a great job in building his retail operations over the last 50 years - BUT the times they are a changing and the future ain't rocket science!

Nov 12
2008

So you want a new website!

Posted by Scott Maxworthy in word of mouthweb videotourismsocial computingSEOMarketingJoomlainternet videointernet marketingdigital marketingCLIVEaustralia

Scott Maxworthy
Media Convergence

A new potential client has just been referred by a trusted source.  They are a Chamber of Business organisation in a region heavily focused on tourism so I'm definitely interested.There's a fair bit of information below and I hopefully don't drown you in it. 

The Current Website

I've had a preliminary look at the site and yes, there are a number of ways to improve.

First, a couple of questions.

1. Is there a ball park budget in mind?  How much it will cost is a bit like an open string.  What I've done is give you some thoughts and costings below.

Nov 06
2008

Brand Building for The Creative Economy

Posted by Scott Maxworthy in YouTubeword of mouthStrategicStatisticsinternet videoInformationInfluenceGoogleForrestersFacebookCreativeCompetitve Advantageaustralia

Scott Maxworthy

The week that was!

Bondi Sculptures By the Sea, Scott Maxworthy PhotographyAn "interesting" week in the wide world of the web -

How are the events related?

During the week Internet marketing guru Seth Godin, wrote a piece on "marketing lessons form the 2008 Presidential election."

One of his points "Influencing the Influencers"  

Seth writes,

Nov 01
2008

Twitter revisited - Geeks Rule OK

Posted by Scott Maxworthy in word of mouthTwittersocial networkingRelationshipNetworkLeadershipInvolvementinternet useageInfluenceblogaustralia

Scott Maxworthy

At a digital media conference gig the other night I met Silkcharm one of Australia's leading bloggers (see below) and her comments were enough for me to revisit the Twitter space again. 

"Yeha that sounds like a party" I hear you cry! 

From a business point of view, remember the techie geeks are driving online innovation, they invented PC's, email, the web, mobile phones, Ipods and Facebook that we all now take for granted and rave about - it's the Devil wears Prada of web stuff and if you want to know what's happening you need to be in their space.

 

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