Work in Progress

Creating Syndicated content! - What does that mean?

Basically the idea is to take content (articles, photo's, comments etc) from multiple sources (Twitter, Flickr etc), consolidate it in some way, publish it, then syndicate it...all automatically. Example, a Twitter RSS feed around a subject [using "#" eg #CLIVE] and have that create dynamic web content.  Add RSS to Facebook for friend distribution.

The content should then appear below

Very easy to get all caught up with the video technology and how easy it is BUT in the end it’s all just about effective communication.

Video like all content is a matter of building brand, trust and engagement with the consumer so they move up the loyalty ladder from casual consumer to advocate.

In terms of production then quality will always rise to the top and we’ve heard the rules like you only have the a maximum 3 minutes on the web and the first five seconds has to hook. Yes and no.

What is missing is the discussion about how people find your video - ie context sensitive.

I love the new Walkabout  Tourism Australia Ads - it comes a long way from the old Hoges 1984 "Shrimp on the Bar-bie" and the "where the bloody hell are ya" campaigns (see playlist) - not that there is anything wrong with the classic standard shots of our beautiful beaches, outback sunsets, Sydney Harbour and kangaroos.

Adobe Flash Player not installed or older than 8.0.22!

This campaign is strong on the emotional tie-ins; the busy lives we live and the need to take a break and find our true selves again, to focus on who we are and what we truly enjoy - not so much an escape but a reawakening.

The production quality is second to none - good on yah Baz and Bruce! (sorry- great Aussie blokes names there brother!)

Interestingly this could just easily watch this in a wide screen cinema as on the TV or via the web.  In just a day Youtube is up to  15,000 plays.