Blog entries tagged film-making

Australias most influential internet users

Scott Maxworthy — Fri, 09 Jan 2009 16:00:00 +0100

Tsunamis of Change and the Creative Economy

This is Part 1 in a new creative project I'm working on looking at Australian Digital Media Strategy.

As every business owner knows the economic landscape has been rapidly altered after the stock market crash of last year - it's a bit like looking out the window after the Pearl Harbor attack - most of the destruction done, the full reverberating impact still too early to tell.

The old supply demand ratio and attitudes (includin...

Twitter Subject RSS Feed

Scott Maxworthy — Tue, 11 Nov 2008 06:00:00 +0100

Work in Progress

Creating Syndicated content! - What does that mean?

Basically the idea is to take content (articles, photo's, comments etc) from multiple sources (Twitter, Flickr etc), consolidate it in some way, publish it, then syndicate it...all automatically. Example, a Twitter RSS feed around a subject [using "#" eg #CLIVE] and have that create dynamic web content. Add RSS to Facebook for friend distribution.

The content should then appear below

{loadposition ...

Video Easy Tips

Administrator — Sat, 01 Nov 2008 05:00:00 +0100

Very easy to get all caught up with the video technology and how easy it is BUT in the end it’s all just about effective communication.

Video like all content is a matter of building brand, trust and engagement with the consumer so they move up the loyalty ladder from casual consumer to advocate.

In terms of production then quality will always rise to the top and we’ve heard the rules like you only have the a maximum 3 minutes on the web and the first five seconds has ...

New Tourism Australia Ad

Scott Maxworthy — Wed, 08 Oct 2008 05:00:00 +0100

I love the new Walkabout Tourism Australia Ads - it comes a long way from the old Hoges 1984 "Shrimp on the Bar-bie" and the "where the bloody hell are ya" campaigns (see playlist) - not that there is anything wrong with the classic standard shots of our beautiful beaches, outback sunsets, Sydney Harbour and kangaroos.

{auto}Australian Tourism.xml{/auto}

This campaign is strong on the emotional tie-ins; the busy lives we live and the need to take a break and find our true selves again, ...