Bring Your Online To Life
Welcome to Maxys
Last Updated on Thursday, 14 February 2013 16:19 Written by Scott Maxworthy Thursday, 14 February 2013 15:02
Like all organisations Sports Clubs can now leverage the power of Digital Media to increase fan engagement, fan experience, create new revenue streams and have much greater control of their communication messages.
With the 2013 NRL Footy Season just upon us I'm prompted to go back and do a quick snapshot to see how much the clubs have embraced social media over the last couple of years.
The Brisbane Broncos lead with over 260,000 Facebook likes which you sort of expect as they are a one team city (like Melbourne). The growth rate of 24% isn't as strong (the average across all teams 81%) but a lot of that has to do with the Broncos being the earlier adopters of social media.
Second on the ladder was last years Premiers the Melbourne Storm with 203,000 and 83% growth.
What we've generally seen across all the clubs is a greater committment to social media engagement with the total across all clubs at 1.6M people.
What will be interesting to track is how many of those Facebook fans convert to members and how the Club leverages these channels throughout the year.
Last Updated on Thursday, 24 May 2012 20:03 Written by Administrator Thursday, 22 March 2012 12:08
Hi, it’s me, I haven’t updated my blog for awhile - haven’t had much to say.
Creating Compelling Content
Here’s five tips for creating content that hopefully engages and shares
Last Updated on Wednesday, 21 December 2011 12:05 Written by Administrator Wednesday, 21 December 2011 11:35
These two clips from Coke have become an essential introduction for my new clients trying to understand the current and future digtial landscape ahead of us.
I personally applaud Coke for sharing this presentation - it not only creates a framework that educates potential creative partners but also inspires (raises the benchmark) for other businesses.