Sport and the love of it - creates common bonds and conversation.
I particularly love this time of year as the NRL Finals heat up - every game seems to be a ripper and highly entertaining.
Unfortunately my Sharks are at the other end of the table this year - it's a "rebuild" we say.
I'm a typical mad Sharks fan - I think it's a bit of an escape from the daily pressures of modern life and in many ways brings people together.
There's something about not winning a premiership in 42 odd years of competition (who's counting) that builds a certain strength of character! (LOL)
That "Sharks Forever" will and determination, of overcoming advertisty, of persistance, exists in every Shark.
That deep down sentiment shared with family, friends and fellow Sharks Supporters - a common bond - to win a Grand Final.
Last night we launched a CLIVEvideo as part of the new "Sharks Connect" Community Engagement program. Below is the press release and check out the Sharks website for more information.
Personally, I'm very happy to have had a small part to play.
31/08/2009 FOR IMMEDIATE RELEASE
SHARKS ATTACK THE NET WITH VIDEO HOSTS
The Cronulla Sharks NRL club is luring a new breed of internet-savvy fan using an innovative web technology to deliver an engaging personalised welcome message from their website.
New CEO Richard Fisk and new Chairman Damian Irvine are leading the charge to turn the embattled Club around and the recent launch of the ‘Sharks Connect’ marketing initiative is a key part of their strategy to re-engage with their local community and supporter base.
"Sharks Connect is a very important initiative for the club,” Mr Fisk said. “We are extremely serious about re-engaging with the fans and in making them a big part of what we are doing here at the Sharks. By becoming involved with the Sharks Connect program fans will receive better communication and we can keep them abreast of everything going on at their club.”
The Sharks website (www.sharks.com.au) boasts a friendly new look, with internet visitors greeted by a videoed Mr Irvine walking across the home page to invite them to join up at Sharks Connect.
Long-term Sharks fan Scott Maxworthy has delivered the message through ‘CLIVE’ (short for Customer’s Live Internet Video Experience), a revolutionary transparent video layer that delivers an instant, interactive web video experience (www.clivevideo.com.au ).
“These days, you’ve got just 12 seconds to grab someone’s attention on the web,” says Mr Maxworthy, who heads local firm Max Media and Entertainment.
“CLIVE is easily installed on existing websites, using just one line of code, and loads instantly as it’s streamed from our high-end servers. The real effectiveness lies in the immediacy of the professionally scripted and shot video message.”
Internet Advertising researchers Dynamic Logic recently released results from surveys covering three years that show strong impact from Rich Media with Video content, with ads using video creating stronger brand influence than those using any other media format.
With most web pundits predicting video is the future of the web, the launch of their CLIVE video initiative puts the new-look Sharks well ahead of the game.
Scott Maxworthy, CEO, Max Media and Entertainment