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Quality Rises to the Top

Last month we mentioned a great video from a Sony/BMG conference in Rome 2008 about the exponential develop of technology - the articles also showed a 1957 RAND computer promotional video, the key point the core messages about technology growth are the same.  

Anyway, the old link was broken but happily the video reappeared today via a viral email - such is the fundamental principle that quality content and production tends to rise to the top - by that I mean it engages with the audience (builds brand), informs (WIIFM for the viewer/ consumer) and motivates action (ie Seth's megaphone/ Forresters Technographics - to consume to create).

If it was Sony that put the video out into cyberspace then well done - this is clever thought leader branding.  

I should point out that the raw content is based on a slide show called Shift Happens

Some points

  • China will soon be the #1 English speaking nation in the world
  • Todays learner will have 10-14 jobs....but the age of 38!
  • The top 10 in demand jobs did not exist in 2004
  • There are over 2.7B searches on Google each month
  • There are more then 3,000 new books published every day
  • The amount of new technical information is doubling every two years
  • By 2010 it is expected to double every 72 hours
  • By 2049 a $1,000 computer will exceed the computation capabilities of the entire human species  (note: see creative economy) 

The facts are we adapt, the Y gens of today will be considered the dinosours of their grand children and so on.  One thing that stays constant in the world of change is the human connection - friendship, wisdom, trust and creativity.

Today's blog starts off with a long but really good TED clip featuring the PC guy from the Apple Ads talking about Love and the Universe.  We'll come back to Apple again later.

Then watch this clip (sorry I don't know how to embed this one)  http://tinyurl.com/6s8l3k- It was put together for a Sony BMG Senior Executive Conference in Rome this year and is based on the "Shift Happens" slide presentation below. 

I picked up this video link up this morning from Jeremiah Owyang, Forrester's Research guy on Twitter this morning (more on Twitter later)

After looking at these two clips then watch the clip featuring the old 1960's UNIVAC - you'll laugh but it's funny how much stays the same. 

You'll see that there is a consistent message through all of this - from technology perspective nothing much has changed over the last fifty years - computers are always getting faster, smaller, cheaper and the central driver is about communications and the impact on people and society. 

Shift Happens
View SlideShare presentation or Upload your own. (tags: sociology future)
To be continued.