Internet Marketing and Digital Media Strategy Sydney Australia

TELECOMMUNICATIONS TODAY: INTERNET ACTIVITY AND CONTENT
Australian Communications and Media Authority

Email, on-line banking, paying bills and news and weather updates are the most common uses of the internet by Australians this year, according to research by ACMA 

http://www.acma.gov.au/webwr/_assets/main/lib310210/report_6_telecommunications_today.pdf

Old Hollywood and television advertising models based on controlled distribution channels, the misconception that customer attention is cheap and where retail and marketing captured the most value, are now dated. 

In the Internet Media 2.0 world, customer attention is scarce, where technology vaporises distribution and retail costs, exploding media and content supply.

We saw a very similar thing happen earlier with newspapers and the music industry in terms of creation and consumption 

For musicians the path to fame suddenly changed with the emergence of "disruptive" Internet music download programs and online social networks like Myspace and later Youtube and Facebook. 

All of a sudden, music content producers (singers and bands) could record professional quality songs from home studios and then distribute and connect with fans and consumers from all over the world via the Internet - effectively cutting out inefficient intermediaries and opening up other creative opportunities. 

The market power shifted back towards artists and consumers and the big record labels had to eventually modify their business models and embrace the web.

The film and music industry business models are similar but television, like newspapers and magazines, is mainly funded by advertising.

Free to air commercial television faces the greatest challenge.

The effectiveness of the traditional ‘interrupt and repeat' model of advertising is decreasing and audiences and advertisers have been moving away from old mass media like television and newspapers towards online advertising for a number of years. 

Given the current economic outlook this will only increase as businesses look for more innovative ways of doing things, they are looking online for smarter ways to engage customers with their brands and services. 

The real winners out of the industry shakeup will be customers, advertisers and skilled creative talent.

For creative talent - presenters, performers, scriptwriters, and producers then there will be more production opportunities but also intense rivalry for customer attention and increased competition around production values.

For advertisers, although the Internet fragments consumers making advertising management harder, increasing web site ease of use and effectiveness will increase online sales.

A quick update since my last post – things have moved forward a bit faster than planned (smiles)

The Maxys website has now been updated with Australian video content featuring yours truly….

The acting performance is a bit rough (smiles) but certainly good enough to quickly demonstrate our new, very cool, Australian internet video production and technology capabilities (this could very easily be you!)

Hopefully the video adds a bit more personality and character to the site (smiles) which is what we are all about "personalising the web" to enhance your internet marketing, public relations and online customer engagement.

Very interested in your feedback and comments?

Anyway, with all the technology now sorted we are READY TO SHOOT YOUR VIDEO NOW

We have limited times available this Thursday and Friday 17th and 18th July at the RidgeFilms Studio (Taren Point) for pilot/ demo/ early adopter productions (ie 1/2 price).

The two most important elements of the productions are the Scripts and Talent.

• Scripts – about 75 words for 30 seconds.
  • If you don’t have a script writer may I suggest Fran Molloy at Ultraverse http://www.ultraverse.com.au/ . Fran is a very savvy tech journo (freelance for the SMH and ABC) , mum of four, and a great writer. We’ve used Fran on a number of jobs in the past with great success. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
• Talent – yourself or someone as your website representative.
  • Bring three outfits (the Ridge guys will provide more information on confirmed bookings).
  • We are allowing ½ hour production per 30 second script
• Booking and pricing estimator http://www.maxys.com.au/Personalise-the-Web-PTM/get-started-price-estimate.html.

If you can please let me know if you want to book in a time so we can get the process started.

For more information please click here

Video encoding and software (just two lines of code for your website) can all be ready to be implemented within seven days.

Any questions please give us a call or send a note.

Hi and welcome to the new maxys website.

After an all nighter the new maxys site went live this morning, Friday 27th June 2008, at 7AM, Sydney time - just in time before our presentation at the Sutherland Shire Business Conference at 8AM!

What you see here is the initial shell of the site and a sample demo of the very new and exciting "personalising the web" video overlay software we are providing - this technology dramatically increases your customer website engagement by increasing user involvement, interactivity and intimacy.

This web site will be updated over the next week in time for the Anniversary.

For the mean time if you have any questions please send us an email.