Awareness
In today's consumer driven online social media landscape we seek permission to engage customers online.
Question is - how to you know if you can't interrupt the flow?
Word of mouth? Advertising? SEO?Permission
Most people aren't mind readers so it's important to communicate your desires and goals.
Negotiation
A transactions need not be adversarial - in fact parties may seek collaborative benefits - with effort you can always find common ground solutions.
For example -
"GIVE ME THE CHOP and I'll
- Look after the house;
- Won't raid the garbage bin at 1AM tonight and
- You can keep your left arm :-)
Love Bella the Great Dane"
Conclusion
The days of the everything free on the web are disappearing. Internet users are going to have to get increasingly use to more interruptive forms of advertising or subscription models if they want high quality content.
Advertisers will need to not only create relevant and entertaining content but also incorporate social media tools and online customer engagement policies.
Awareness - Permission - Negotiation - Conclusion.
