Internet Marketing and Digital Media Strategy Sydney Australia

About the Event

It is forecast over 90% of future Internet traffic will be video - covering everything from entertainment and advertising to health and education.

Australians now spend more time online than watching television and as we know media is increasingly fragmented. Today customer attention is scarce - you have an average 12.5 seconds on a website to capture attention and generate a call to action.

This group discusses developing effective digital media communications - from clients all the way to vendor solutions.

Each month commencing at 5PM sharp and running for an hour we'll hold an informative but social meetup group bringing together a wide mix of people covering film and video professionals; actors, presenters, sales, advertising and marketing people, Internet technologists, investors and clients.

Each month we'll have short presentations/ interview followed by short Q&A, drinks and offline social networking.
This month

We've all suffered "death by Powerpoint".
This months CLIVE-ALIVE event will focus on "effective online communication" and creating engaging content.

Our special guest speakers this month will be -

* Rose Fulete, National Advertising Sales Manager, CMPMedica (www.mydr.com.au)
* Scott Maxworthy, CEO Max Media and Entertainment & Chris Schwager, Creative Director RidgeFilms
* Jo Wilton - Professional Presenter
* Andrew Brain, General Manager, Virtual Communications - a clients perspective

We've all been subjected to "death by Powerpoint" - presentations that steal your valuable time so I started looking for great presentations - ones that left the audience inspired and wanting more. 

Steve Jobs from Apple always delivers great presentations.  Like everything, what appears simple and natural usually means highly crafted.

So, I spent the last month looking at what makes highly effective presentations.  The sources ranged from a whole lot of different things - from advertising, to public speaking, from emails to articles and blogs.  They also included script writing to internet videos.

 The initial driver being three separate events -

1. Our first CLIVE ALIVE event at the beginning of the month
2. Another client who is presenting to a group of builders this Wednesday night.
3. Constantly improving our CLIVEvideo script writing and presentation skills

It wasn't hard to find some good presentations - you only have to look at the TED conferences and read up on some thoughts of marketing guru Seth Godin.

Four books filtered to the top and were consumed -

1. Seths Godins Purple Cow
2. On the back of a napkin
3. Ignore Everybody
4. Presentation Zen

The end result is some good basic guidelines for presentations (too numerous to try and write all down here)

BUT the key, break those sacred cows of presentations process.

When putting your presentation together

1. Get away from the computer and use Postit notes to storyboard and title header first
2. Focus on the audience and What's In It For Them - tell a story, keep it real and human.
3. Focus on the core message then break slides into topic headings.
4. Use high quality relevant images to support headings.
5. Reduce all clutter - Maximum seven words on a slide - remove logos etc
6. Leave the detailed information for handouts after the event.
7. No one every got shot for a slightly shorter presentation