Scott Maxworthy, CEO, Max Media and Entertainment“We help organisations clarify high-stakes initiatives before they commit capital — and align stakeholders through precision narrative.”
MAXYS
Clarity Before Capital.
We help organisations clarify high‑stakes initiatives before they commit serious capital — and align stakeholders through precision narrative.
The Problem
Most activation, sponsorship and strategic initiatives don’t fail because of creativity.
They fail because of ambiguity.
- Unclear objectives
- Misaligned stakeholders
- Assumptions left untested
- Capital deployed before conviction is secured
By the time doubt surfaces, the spend is already committed.
What We Do
MAXYS delivers Activation Conviction Architecture.
We interrogate, pressure‑test and compress complex initiatives into clear, aligned strategic narratives — before significant capital is deployed.
Our work sits between idea and execution.
Before the campaign launches.
Before the sponsorship is signed.
Before the precinct is approved.
We create clarity.
How It Works
1. Strategic Conviction Sprint
A focused 2–3 week engagement designed to:
- Surface hidden assumptions
- Map stakeholder alignment
- Identify risk and ambiguity
- Clarify measurable KPIs
- Define the activation thesis
Output: A board‑ready clarity brief that reduces friction and accelerates decision confidence.
2. Activation Narrative Assets
Once clarity is achieved, we translate strategy into precision narrative tools:
- Cinematic activation explainers
- Sponsor‑ready pitch assets
- Internal alignment decks
- AI‑assisted visualisation prototypes
These assets are not just creative.
They are conviction instruments.
Why MAXYS
We combine:
- Deep experience in live events and brand activation
- Strategic interrogation methodology
- AI‑assisted visualisation capability
- Narrative architecture expertise
Behind the scenes, we use a structured decision framework designed to convert complexity into aligned execution.
Clients experience it simply as clarity.
Who We Work With
- Brand sponsors
- Activation agencies
- Rights holders
- Sporting organisations
- Growth‑stage ventures preparing major initiatives
If you are about to deploy meaningful capital into a campaign, partnership or activation — clarity comes first.
The Outcome
- Reduced decision friction
- Faster internal alignment
- Stronger sponsor confidence
- More resilient activation execution
Clarity compounds.
Start the Conversation
If you’re preparing a high‑stakes initiative and want to pressure‑test it before committing capital, let’s talk.
[Book a 20‑Minute Strategic Calibration Call]
MAXYS
Clarity Before Capital.
